My name is Imogen Scheel and I worked as a UX designer. My role was to help Own-Kind improve engagement and retention of users, product market fit, data capture and opportunities for monetization.
I was responsible for:
- Carrying out relevant user, market, and strategy research
- Collecting user feedback and data
- Setting up and conducting product and user tests
- Investigating user behaviour and flows
- Distilling insights
- Proposing and developing concepts
- Helping with implementation
Competitor Analysis
It was my responsibility to research direct and indirect competitors, identify Own-Kind’s unique position in the market and determine opportunities. I created a competitor comparison spreadsheet and highlighted which were direct competitors and which had a good UX, from this suggesting opportunities areas and direction. The spreadsheet produced is continually referred and added to and has been a useful resource for other employees.
User flows Analysis & UX Sprint
I analysed Own-Kind’s user experience and made prioritised proposals to change aspects of the user flow against impact and cost. Many proposals were taken forward, developed, and tested with users. The proposals and research were used as important materials for a 2-week sprint with General Assembly, they reduced friction, increased engagement of two main features and improved data capture of Own-Kind’s user demographic and preferences.
No comments have been posted on this project yet.